Gentle Cleansing, Moisture, and Curl Definition

Create the perfect foundation for stronger, healthier, and more defined waves, curls, coils, and kinks. This high-performance, sulfate-free shampoo gently removes buildup and impurities without stripping away essential moisture, leaving hair clean, balanced, and ready to thrive.

Powered by amino acids and nutrient-rich rice water, this nourishing formula helps strengthen strands, improve elasticity, and repair visible signs of damage from within. Clinically backed WaveMax™ technology enhances curl definition by up to 45% while helping protect against frizz and humidity by up to 73%, delivering soft, smooth, and beautifully defined texture that lasts. The result is hydrated, bouncy hair with improved flexibility, resilience, and shine.

Why You’ll Love It:

• Gently cleanses without stripping natural moisture
• Delivers lightweight, weightless hydration
• Strengthens hair to help reduce breakage
• Boosts curl definition by up to 45%
• Helps reduce frizz and humidity effects by up to 73%
• Enhances bounce, flexibility, and manageability
• Ideal for waves, curls, coils, and kinks

How To Use: Apply to thoroughly wet hair and massage gently into the scalp and throughout strands. Work into a rich lather, then rinse thoroughly. Follow with Smart Curl Boost & Define Conditioner for optimal hydration, strength, and definition.

Ingredients: Water, Disodium Cocoyl Glutamate*, Sodium Cocoyl Glutamate*, Sodium Cocoyl Alaninate*, Sodium Methyl Lauroyl Taurate, Lauramidopropyl Betaine, Ghatti Gum, Sterculia Urens Gum, Sodium Olivate, Linum Usitatissimum (Linseed) Seed Extract, Salvia Hispanica Seed Extract, Caprylhydroxamic Acid*, Glyceryl Heptanoate*, Capryloyl Glycine, Glycerin, Hydrolyzed Corn Starch, Propanediol*, Polycitronellol Acetate, Saccharomyces/Rice Ferment Filtrate*, Sodium PCA, Sodium Phytate, Benzyl Alcohol, Xylitol, Natural Fragrance**, Caprylic Acid, Citric Acid

Non-GMO, *COSMOS APPROVED, **100% Natural Cold Pressed Pink Grapefruit Essential Oil (Citrus Paradisi (Grapefruit) Peel Oil)

8.5 fl oz