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cocokind

Cocokind became not only the fulfillment of Tsai’s own personal skincare needs, but it was fulfilling the demand she saw in the market.

“What I found troubling was that people were associating quality with dollar price,” Tsai says. “In natural wellness that’s not the case… when I found that these oils I was using were so simple and were working better than any expensive product that I found, it was super clear to me that I didn’t want to start a beauty company that was in the luxury range.”

This desire for clean and effective products, consciousness as a company and accessibility in terms of pricing and communication became the three core values that cocokind was built on. Tsai’s determination to keep the price point low has inspired her team to use creative marketing strategies, going directly to consumers through social media platforms.